How I Use Frameworks to Craft a Compelling Value PropositionFrom Insight to Impact: A Step-by-Step Framework Action Plan Photo by Karine Avetisyan on Unsplash As a marketer, I’m constantly...
Ethics: The Foundation of Sustainable Business SuccessHow Integrity, Trust, and Authenticity Drive Long-Term Business Growth Trust and honesty aren’t just fancy words. They’re super important...
Product Positioning 2.0: When Your Market Strategy Needs a RebootIs your product lost in a sea of competition? Learn when and how to reposition for greater visibility, stronger sales, and a winning market
A Complete Guide to Product PositioningLearn how to master product positioning to stand out in a crowded market. It covers the steps to position your product effecticvely
What is the Difference Between Business Development and Sales?Explore the distinctions between business development and sales through the lens of Simon Sinek's infinite game framework
The Six Business Development Strategies You Can’t Afford to IgnoreHow Industry Giants applied these strategies to dominate their market. Success in business demands more than a great product or service....
Why There Is So Much Confusion About Business Development?Business Development is A Multi-Disciplinary Activity Business development is like being a Swiss Army knife for your company. It’s that...
A 3-Step Process to Running Smooth Business OperationsSo, you have launched your online business, and you are building an audience. But you feel overwhelmed by the work required to run your...